Sun Care Products Market – Growth, Trends, And Forecasts (2022 – 2027)

Global Sun Care Products Market is segmented by Type (Self-tanning Products, After-sun Products, and Sun Protection Products), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Store, and Other Distribution Channels), and Geography (North America, Europe, South America, Asia-Pacific, and Middle-East and Africa). The report offers the market size and forecasts for sun care products in value (USD million) for all the above segments.

Market Snapshot

Market Overview

The global sun care products market is projected to witness a CAGR of 3.27% during the forecast period, 2022-2027.

COVID-19 has adversely affected several industries, including the sun care products market, It has influenced consumers’ spending habits and purchase decisions leading to the slight decline in the market growth, owing to domestic and international travel bans across the globe, which resulted in cancellation of holiday and business tours. People were ordered to stay at home as a result , which showed a negative impact on the sales, the spread of virus was severe in United States and many European countries during summer in 2020, which was also responsible for a decline in product consumption in the first half of the year.

Over the medium term, the sun care products market is anticipated to become one of the fastest-growing segments within the personal care industry, driven by the rise in consumer awareness related to skin cancer and aging associated with exposure to UV rays. The demand for self–tanning products is expected to surge in the foreseeable future, and most of the demand is likely to be concentrated across North America and Europe.​

In the coming years, consumers are likely to look out for one-stop solutions across cosmetic brands. Therefore, most sun care products available in the market are more likely to be infused with a combination of compounds having anti-aging properties and intensive moisturizing solutions, among others.​

Scope of the Report

Sun care products are in the form of cream lotion and sprays that are applied to the skin to protect against the harmful effects of the sun’s ultraviolet rays. The sun care products market is segmented by type into self-tanning products, after-sun products, and sun protection products. By distribution channel, the scope includes supermarkets/hypermarkets, specialty stores, online store, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report also offers the market size and forecasts for sun care products across the major regions. For each segment, the market sizing and forecasts have been provided on the basis of value in USD million.

Key Market Trends

Growing Popularity of Outdoor Recreational Activities

The past few years have seen an increase in participation in sports, especially in outdoor games. A recent trend growing across Europe is the immense response toward outbound tourism. The emerging trend for beach volleyball has also helped in the growth of the market. According to Outdoor Industry Associstion 2020, Outdoor Participation Report which showed 53% of Americans participated in at least one outdoor activity in 2020, whereas 50.7 % Americans participated in 2019 out of which 46.2% of out door participants were female versus 53.8% male. Consumers from Western countries prefer using sun care products during their outdoor activities, especially on beaches. Hence, the higher participation rate in outdoor recreational activities has contributed to the rise in sales of sun care products.

Middle East & Africa is the Fastest Growing Region
Companies are tapping into the Middle Eastern market through countries such as Saudi Arabia by introducing products with new formulations, such as the incorporation of active ingredients for maximum protection. Moreover, people in Israel are interested in a tanned look and heavily use tanning beds in salons as a solution to achieve the look. The extensive distribution channels of international players, such as Beiersdorf, in countries, such as Turkey, Kenya, Morocco, Ghana, etc., are leading to product availability and shelf visibility of products in stores, thereby enabling consumers to choose the required product with ease and driving the demand for sun care products in the Middle Eastern countries.

Consumers of these countries are also choosing sun care products after ingredient evaluation of the product. They seek information from a variety of sources that include pharmacists, product ingredient lists, suggestions from dermatologists, and information from the media before purchasing the required product. Thus, companies can convey sun protection education messages through social media to influence and reach a larger percentage of the population residing in these Middle Eastern countries.

Competitive Landscape

The global sun care products market is a highly competitive market, with the presence of various international players. The major players of the market have a wide distribution network across the world. Players are also focusing on expanding the product portfolio by understanding the various requirements of the segment. L’Oréal International, Groupe Clarins, Unilever PLC, Shiseido Co. Ltd, and Johnson & Johnson are the major players in the market. Players in the market studied are focusing on rapid market expansion and new product launches to gain a better market share, efficient results, and a competitive edge over other competitors in the global market.​ 

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